Tulum leads international female tourism preferences in 2024

Tulum tourism has emerged as the first choice for international female travelers in 2024. According to the Quintana Roo government, this beautiful destination continues to captivate women seeking unique and meaningful travel experiences. However, why is this Caribbean gem preferred over other destinations?

Why do women love Tulum?

In 2024, Tulum continued to gain popularity as a top travel destination, with an estimated 14% annual increase in tourist arrivals compared to 2023. With its unique beaches, boutique accommodations, and rich history, this tropical paradise remains one of the best travel options in the world.

Tourism Secretary Josefina Rodríguez Zamora revealed that between January and November 2024, 10.2 million foreign women arrived in Mexico by air, a 2.4% increase compared to the same period in 2023. When it comes to preferred destinations in the country, coastal regions stand out, with Tulum having 59% of the visits. 

She emphasized that women in Mexico travel with respect for their rights, adding that tourism is now enjoyed by all women, whether solo or with friends, with dedicated options enhancing their experiences. Of the total female visitors, 65% were American, 12% Canadian, 3% Colombian, and 20% from other nationalities. 

"Today, it’s not just explorers and journalists who enjoy tourism — it’s all of us, whether traveling alone or with friends. There’s even a dedicated segment to enhance women’s experiences," stated Rodríguez Zamora.

Tulum’s quiet beaches and eco-friendly resorts make it a must-visit destination for women looking for relaxation. With boutique hotels, yoga retreats, and private cenote tours, Tulum tourism offers personalized experiences that cater to every preference. 

Its charm also lies in its iconic nature and culture. Mayan ruins, such as the Tulum Archaeological Zone, provide a unique connection to the past. 

Focus on wellness and safety

Tulum has solidified its reputation as a haven for wellness and relaxation. From beachfront yoga sessions to holistic spa treatments, the town caters to women who prioritize health, balance, and personal growth.

Some examples of wellness and safety options in Tulum include:

• Organic dining experiences at farm-to-table restaurants like The Real Coconut or Arca.
• Yoga retreats held at eco-friendly venues such as Sanará Tulum or Yaan Wellness Energy Spa.
• Private transportation services ensure safe travel between locations.
• Cenote tours with guided experiences focused on mindfulness and connection to nature.
• Wellness workshops, including meditation sessions and sound healing at spaces like Nomade Tulum.

Tulum is more than just a wellness destination; it’s also a safe place for visitors. Its peaceful accommodations and services focused on security make it a great choice for solo female travelers. Whether strolling along the quiet beaches or visiting cultural sites, women can feel comfortable and enjoy everything Tulum has to offer.

One of the best locations in Mexico

At the heart of Tulum’s tourism growth lies its commitment to sustainability and forward-thinking developments like Tulum 101. This exclusive community reflects the values that make Tulum so attractive to female travelers: harmony with nature, eco-conscious design, and modern luxury.

Tulum 101 integrates renewable energy solutions, water conservation systems, and green infrastructure to preserve the natural beauty of the region. Its thoughtfully designed spaces offer women a sanctuary where they can experience the best of Tulum while enjoying high-end accommodations that prioritize both comfort and sustainability.

This forward-thinking approach not only enriches the visitor experience but also solidifies this paradise reputation as a destination where modern comforts coexist harmoniously with environmental care. Discover why Tulum tourism is leading the way at the start of 2025.